Sarah Mathews, a leading expert in digital marketing with over 30 years of experience, has been appointed as a consultant for the Maldives Marketing and Public Relations Corporation, Visit Maldives. Her expertise in data-driven marketing and global branding is expected to contribute significantly to the corporation’s strategic initiatives.
Throughout her career, Sarah has worked with top-tier brands such as Tesla, Coca-Cola, Japan Airlines, and Singapore Airlines. She spent a decade at Tripadvisor, where she leveraged big data analytics to develop high-impact marketing strategies across the Asia Pacific region. Additionally, she played a pivotal role in establishing the Destination Academy, a renowned digital marketing boot camp, and has worked closely with major tourism boards, including those of Hong Kong and Flanders, Belgium.
Sarah is also recognized for her commitment to diversity, equity, and sustainable tourism. She made history as the youngest female chair of PATA and has been an advocate for responsible travel and community-driven initiatives. Her insights have been featured on major international platforms such as CNN, UNWTO, and BBC, further solidifying her reputation as a thought leader in the travel and tourism sector.
With Sarah’s guidance, Visit Maldives aims to enhance its brand strategy and marketing approach. The corporation is also refining key directives and exploring the establishment of a specialized Technical Committee to drive industry-focused initiatives.